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Tourism is one of the most important future markets. Even in times of crisis and weariness towards consumption there is no decline in travelling. People will always go on holidays, the only question remaining is how. Many factors like e.g. more and more online-booking, aging population, fear of terrorism as well as climate change cause vacationers to act increasingly
incalculable.
Future travelling will most likely divide roughly into the following sectors:
exclusive and low priced, sense seeking, health as well as ecological
travels.
More and more people want on the one hand super-expensive, exclusive travels but on the other hand low-budget trips.(-> hybrid
behaviour). People who can afford it go for the outstanding and expensive. Others try to travel the cheapest possible way for several times throughout the year. But also more and more travellers choose a sort of hybrid for their holidays. This means that they might fly with a no-frills airline and spend the night in a luxury hotel. All of these newly arising forms of travelling have one thing in common, the
trend towards individualization. Holiday-makers want flexible journeys that are adjusted to their own needs and help them to
self-actualize. The classical all-inclusive trip becomes less
interesting. The trend towards luxury travelling is obvious amongst others due to demographic development and the large number of wealthy single-households. More and more people are prepared to spend a lot of money for the luxury of full flexibility during their holiday. But what travelers nowadays mean by luxury holiday is prone to change.
Individual experience as well as harmony with nature are increasingly important. Luxurious equipment and means of transportation are not sufficient anymore, exceptional service accomplishments are more and more requested. Culinary luxury travels as well as chartering a "personal" yacht are popular trends. For culinary luxury travels holiday-makers prefer the traditional food and wine of the traveled country, close contact with the native people and personal contribution to the cooking in the kitchen. Weather a journey really is exclusive is in this case not a question of the price but of emotions and
authenticity.
Luxury travels are already trendy nowadays and will definitely be a growth market in the future. More and more well known travel businesses orientate themselves along these trends and expand their offers according to this.
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