20/10/2008 RESEARCH: HOME-COUNTRY-TOURISM Holiday destination Germany Germany as a holiday destination becomes more and more popular for Germans Germany as a holiday destination is liked by the Germans. Regional holidays are trend-setting. The reasons for that are manifold. Succesful marketing strategies and the increasing necessity of climate protection play a decisive role in that. The Germans like to stay in their <more>

08/09/2008 RESEARCH: DISCOUNT TRIPS Mc-Society -  the attraction of cheap travelling "Saving money is cool". This motto was not stop short of the tourism industry. Travel offers from discount markets recently sprang up like mushrooms. Are they able to outstrip the travel agencies? How can this development be explained? Are we really living in a <more>

25/07/2008 RESEARCH: DESTINATION SWITZERLAND New image of an alpine region Switzerland shows its sportive site A new mekka for trend sports is developing in Bernese Oberland: Interlaken. The community with its once outmoded image of "tradition, noble cars and patients at a health resort" now attracts above all a young audience. Switzerland promises "pure adventure" amidst impressive alpine scenery. An accomandation must not necessarily be expensive in <more>

03/07/2008 RESEARCH: DESTINATION USA "The American dream" When tourism experts wishes come true Living the American dream - for more and more Germans the land of unlimited opportunities once again allegedly counts as an attractive holiday destination. The weak dollar rate makes it happen. 2007 was the year of America. According to the Visit USA Committee (VUSA) ten percent more German tourists travelled to the USA. The tourism branche currently is all smiles when it comes to the North American market. The selling  <more>

26/06/2008 RESEARCH: DESTINATION MALTA Malta More than a language holiday destination The smallest member of the European Union mainly made a name for itself as a language holiday destination. Now Malta comes up with a new marketing strategy and proofs that the region has a lot more to offer. The islands are not only the remains of a former land bridge between Africa and Europe, but a vibrant place to be. Valetta, the capital of Malta, only counts 7173 citizens. Actually, big dimensions seem to be inappropriate <more>

27/05/2008 STUDY: WEB-TOURISMUS 2008 Online-tourism on a roll Almost 15 bn euro exchange through the internet in 2007 The annual trend study presenting the latest numbers and facts around the German online tourism market is out now. 309 executives resp. decision-makers of the national and international tourism branch gave answers about their commitment in online tourism. As usual the survey focused on figures and facts regarding the results of the running on-line business, the experiences, the present <more>

20/05/2008 RESEARCH: DESTINATION LATIN AMERICA Awakening interest in Central and South America - tourism expertise wanted -  Contrasty landscapes, multifaceted cultures and innovative marketing strategies - even though Ecuador, Brazil and Peru do not count as mainly booked destinations, the demand for those regions steadily increased lately. The question now is how to explain this new trend and what can travel agents do to prepare themselves for a possible boom? For any length of time some German tourists felt attracted <more>

20/05/2008 RESEARCH: CAST OFF Cruises shortly came up with a new, fresh image and are still trend-setting in 2008.  How can this development be explained  Cruises no longer address only an older audience. Also young couples, singles or families now feel attracted to journeys on the open sea. The reaction of the travel agents was prompt - consistently they offer non-standard and brand-new products around the 'Loveboat' world. The question arises what the reasons for this steadily boom are. And how can the growth potential of this <more>

28/02/2008 STUDY: LAST MINUTE TRIPS 2007 Just gone on leave! Last-minute-boom again in 2007  In 2007 last-minute travelling was booming again. 19.60 m Germans travelled last-minute spending 12.1 bn euros for it. These are the core results of the representative survey established yearly by Ulysses-Web-Tourism, institute for market research. At the end of 2007 for this purpose 1.037 persons representatively standing for the German population, from the age <more>

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